Facebook pixel is a piece of JS code you integrate into your store to track customers' actions and store that data. Setting up this piece of code is not that easy, if you don’t have any technical background or just don’t want to spend too much time on code. With the Magento 2 Facebook Pixel Extension, anyone can do it, since it allows you to integrate and add the Facebook pixel to all Magento 2 pages just in a few steps with ease.
Simple Facebook pixel integration in Magento 2 is not the only feature of our Facebook pixel Magento extension. It also allows you to push products and all categories from your Magento 2 store to Facebook and set up a Facebook shop in one click. However, that’s not all. You can even synchronize your Magento product categories to Facebook collections. These options significantly simplify the catalog and inventory management, and allow you to save more time adding Magento products to the Facebook catalog manually.
What are your Facebook ads built on? Simply your intuition and desire to promote some specific products? Partially yes, but in order for these ads to be effective, you have to collect and analyze a lot of data. The data Facebook pixel gathers is sent to Facebook Ads Managers and allows you to track all customers' actions on your website: abandoned carts, left product pages, added wishlists, etc. Once you have that information, you can group your website visitors and customers into groups and create converting Facebook ads based on that.
When people come to a website, browse but make no purchases it is frustrating for any store owner. Then, it is known that a returning customer who has already placed some orders previously can bring more revenue than a new one. So, if you’re looking for ways to win your customer back and make them return to your store, the Facebook pixel is just what you need. It tracks bounced customers and enables you to create campaigns targeted at them.
Integrate Facebook pixel in Magento 2 and continue to attract not only new but old website visitors.
As a marketer, you should always highlight benefits over features to attract customers. As a Facebook marketer, you should create personalized campaigns. With the Magento 2 Facebook Pixel Extension, you can gather enough data to create ads for the big and tiny customer groups based on multiple factors. Customers differ and so do their tastes and preferences. You should keep that in mind when creating your ad campaigns based on data Facebook pixel gathers for you.
The better you know your customer, the better experience you can create for them. Facebook pixel is the ultimate tool that helps you to learn more about your customers’ and website visitors' behavior. It allows you to win them back if they left your website without buying anything, or show Facebook ads with the products they spent a lot of time on. Facebook Pixel extension for Magento 2 allows you to improve conversion funnel and boost your conversion rate with every step of the customer's journey. If you don’t use Facebook pixel yet, you should definitely start to and our extension will help you get all the benefits faster.
Can I install your Magento 2 Facebook Pixel module via the composer?
- Yes, you can. All our modules can be installed via the composer. Once you purchase the extension, you receive keys to the private Magefan composer repository and find the composer installation commands available in the "My Downloads" section.