Cart abandonment is one of the eCommerce issues a lot of merchants struggle with. Same as in any other online store, people might leave their shopping carts for reasons you'd never guess.
Still, it is something you have to deal with to improve sales and encourage people to finalize the order. Magento persistent shopping cart is one of the multiple ways you should explore to reduce cart abandonment in your store.
In this guide, you'll learn what it is and how to configure it to your benefit.